How SEO Can Help Launch Your Small Business


If you still have a few more years of school left or you’re about to graduate, it’s never too early or too late to start taking steps to build your brand online. Whether you plan on launching a small business or want to take your blog to the next level, SEO strategies can help you compete in an ever-expanding online market.

What is SEO?

SEO stands for search engine optimization. The strategy is to pepper your webpage and/or blog with key phrases and terms that will help raise your ranking on search engines like Google.

The point is to be able to draw new people and customers to your blog or website by using the same keyword phrases they would use to search for a product or service that they provide. Eventually, by getting more visitors to your website, both your customer base and search engine ranking will grow.

But how can you make SEO strategies work for you and your small business?

Optimize Everything

Sprinkling a few keywords on a couple of pages on your website won’t necessarily garner the SEO results you want. It’s important to remember to optimize every page on your website, especially if you’re a small business. Be sure to clearly list out all of the services or products you provide. Optimize every part of every page, including page titles so that there are more results for a search engine to pick up on.

Stay Local

In order for small businesses to compete in a global online market, it’s important to focus on targeting customers who are in your area. You can boost your local SEO by adding consistent listings of your business on third party websites like Yellow Pages and Yelp. Having incomplete or inaccurate information about your business online can actually have a negative effect on your SEO listing, so be sure to always keep them up to date. You can also use neighbourhood-specific keywords to draw a local audience.

Get on Social Media

Creating an active social media account that has a number of followers will rank higher on search engines; ensuring that it’s also connected to your business or brand will give you another avenue to increase your business’ SEO ranking.

Look For Help

As you may have already learned, online marketing trends change as much as the Internet and technology change – which is a lot. If you’re not sure where to begin with SEO for your business, or you want to expand your brand, going to a third party like Cornerstone for SEO services can help. Cornerstone can help raise your organization’s search ranking and can also help you stay on top of SEO trends so that your content is fresh and relevant, helping you grow your business. Contact Cornerstone today to learn more.


Featured Image Source: The Next Web

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