With the New Year around the corner, it’s time to start thinking about your SEO strategies for 2017. Search engine optimization techniques change as they way people use the Internet changes. In order to make sure your website stays a top hit on Google, it’s important to change your strategies alongside people’s search habits and search engine algorithm updates.
Here are some tips for keeping your SEO strategies on track for 2017:
Create Longer Content
At the start of SEO, the focus was on short-form content that was full of keywords and phrases. In 2017, SEO content is shifting from short to long. If you have a blog, start adding longer posts that provide more details and richer content. This will help your search engine rank and will also gain you the trust of your readers and website visitors.
Start Adding Video
Video content is another trend for 2017. Online video consumption became more popular through 2016. In 2017, it’s only going to get bigger. With social media sites like Facebook pushing live video, it’s a good idea to start exploring that option for your website and social media accounts.
Focus on Mobile Experience
In 2016, Google released a mobile algorithm. Google is now indexing mobile sites according to user experience. And, according to Moz, we can expect Google to eventually implement mobile-first indexing. If you don’t have a mobile site for your business, it’s something you need to develop for 2017. If you already have a mobile site, test it for user experience in 2017 to ensure a slow-loading or difficult-to-navigate site isn’t hurting your SEO rank.
Optimize Voice Search
Did you know that 20% of mobile search queries are Voice Search? Start implementing Voice Search on your mobile site in 2017 in order to stay ahead of the trends.
Work on User Experience
User experience is another focus for SEO in 2017. User experience has become more popular for SEO strategies this year. If a user gets to your website via a Google search, but quickly goes back to the results page, you can expect a hit to your SEO rank. That’s because Google’s new algorithm puts focus on a site’s bounce back rates – too many bounce backs and your site will be hit for poor user experience. Take a look at how easy your site is to navigate in 2017 and make adjustments as needed.
Do you know where your site stands in relation to 2017’s SEO trends? If you’re not sure, contact a third party SEO service provider like Cornerstone for guidance. With their experience in the field, they can help ensure that your site is optimized for 2017 and beyond. Visit the Cornerstone website today to learn more.
Story source: Forbes, Moz, Entrepreneur
Featured image source:Search Engine Land