When you’re running a small business, it’s important to remember to keep your SEO tactics local. Any business wants to expand as much as possible, but in order to build your business up it’s best to focus on a customer-base that can easily make its way to your doorstep. If people are looking for something they want or need to buy, they’re going to look for the best business in their areas. Plus, the rise in mobile devices has also made it easier for us to look for what we need wherever we are; that’s why it’s essential to include your location as part of your SEO strategies – so people can find you quickly and easily.
Whether you’re new to SEO or you want to adjust your strategies to focus on local markets, this guide will help you keep your SEO tactics local:
Provide Your Complete Information
When it’s indexing local businesses, Google focuses on how well the local listing matches the search query. By including all of the relevant information related to your business (address, hours, services, etc.), the search engine can properly index it based on what people are looking for online.
If you can’t find your business on Google, it’s time to set up a Google My Business account. Having an account will also help you control the information that’s available on the search engine for your business – like your phone number, address, and website – so you can verify your info to ensure it’s accurate.
Get On Review Sites
Did you know that online reviews can also help your local SEO ranking? Entering your business into online review sites like Yelp can help you gain more reviews. It’s also important to manage and respond to reviews that you have as it shows that you value the customer feedback. While glowing reviews will help your business, you can also turn it around if you have negative reviews. By responding to rectify misunderstandings and taking steps to change unpopular policies, you can garner positive reviews again.
If you change your hours, phone number, website or location, make sure you always adjust your online information to reflect those changes. Outdated information will only make it harder for customers to find you!
Having a social media presence can also help improve your SEO ranking. Whether you’re on Facebook, Instagram, Twitter or all 3, you should ensure that your accounts are active, branded, and include links back to your website to reap the benefits that social media has to offer for SEO.
Get Third Party Help
If you’re just starting out or if your SEO efforts have plateaued, using SEO services from a company like Cornerstone can help. Not only will you get a fresh perspective on your marketing strategies, Cornerstone can find out your online ranking and devise a strategy to increase your ranking and rise above the completion. Contact Cornerstone today to learn more about their services.
Story sources: Google Support, Google My Business, Search Engine Land
Featured image source: wphomes.soic.indiana.edu